Keresten wrote:
Wk1 Reading:copyrights issues
Working in advertising, you learn very quickly about copyrights and what you can and cannot use for legal reasons. We might come up with a great idea for a client,but you cannot use it because of copyright issues. We have to be aware to make sure we are not taking an idea.
Not only do we have to be aware to not use copyrighted ideas, but we have to make sure the advertising we create is copyrighted and guarded closely. You have to be careful when it comes to who gets it, where it is saved in the system and etc. These pieces of advertising are usually worth a lot of money and you do not want it in the wrong hands.
After working in advertising, I have a deeper understanding of why we need those laws. Interpretation is the highest compliment, but credit should be given to whomever does the work. I think the laws for copyrighting needs to be adjusted when it comes to music and media because it is ever changing and massive. The laws right now do not cover media enough because the internet and media is in constant change. I think copyright laws really need to address that.
Not only do we have to be aware to not use copyrighted ideas, but we have to make sure the advertising we create is copyrighted and guarded closely. You have to be careful when it comes to who gets it, where it is saved in the system and etc. These pieces of advertising are usually worth a lot of money and you do not want it in the wrong hands.
After working in advertising, I have a deeper understanding of why we need those laws. Interpretation is the highest compliment, but credit should be given to whomever does the work. I think the laws for copyrighting needs to be adjusted when it comes to music and media because it is ever changing and massive. The laws right now do not cover media enough because the internet and media is in constant change. I think copyright laws really need to address that.
@Keresten
I completely agree with you. I believe the constant flux that new medias thrive off of calls for a redefinition of copyrights. I believe the Creative Commons Copyright is a step in the right direction but I would still like to see more done. Have you ever heard of the Open Source movement? There is a great documentary called Revolution OS that is available streaming on Netflix and it expands on new ways to restructure marketing. I think as an advertiser and media designer you might find it very interesting.
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